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Gold PR Cannes Young Lion Winners 2021


The brief set and completed in 24 hours was for One Young World, a global forum of young leaders each passionate about an issue. They wanted decision makers and governments to actually action what their young people have to say and show how they are the key actors in the fight against

climate change. 


We found that time was the top recorded challenge for CEO’s but they all wore timepieces. This inspired us to create a limited edition range of individually unique One Young World X Patek Phillipe’s that were modelled off their young leaders. The watches could not be bought for money, only a tangible commitment to fighting climate change.

Watch our global award winning pitch here.

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