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UK WINNERS

PRCA Young Lions 2021 First Place Winners

 

Over the course of twenty-four hours we had to produce an eleven page deck with an earned first creative idea for Chester Zoo, with a budget of one grand.

 

The zoo celebrates its 90th birthday this summer and is in dire need of extra funds and media attention due to the pandemic forcing the zoo to be shut for most of the year. 

 

“Get Trunk” utilises the zoo’s leftovers and turns it into a moneymaking headline-grabbing product that will get the nation sipping and sharing.

Winning Deck

Summary Slide

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